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Q: If beer is so important in China, why does it all taste the same?
It's all weak, it's all pale lager...yet they drink so damn much of it...
No, they do not taste the same. Qingdao beer and Yanjing beer taste quite different. BTW, China has been No. 1 country for beer production and consumption in the world since 2003 overtaking US (No. 2 in beer consumption) and Russia ( No. 3 in beer consumption). China's per capita annual beer consumption (less than 30 litre) is still far behind that of Germany (about 118 litre).
hum ... may i suggest you try other brands? Stop buying the cheap stuff 
The brewing companies have consolidated and are using the same brewering methods to increase the sales of the newly acquired breweries. Qingdao Tsingtao acquired a lesser know brewery in Beijing. Now that beer taste as good as Tsingtao Beer.
Another reason is the training of the Brew Meisters. Most get their training in Munich, Germany. In the United States the old independent breweries were started by immigrants. Some of them produced beers that are not very good, but the local drinkers still purchase them. Three swallows and all beers taste the same.
