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Q: Do you think a pub selling certain Chinese foods would go over back home?
Imagine a regular western style pub. But the menu had things like chuar, re ge moar, zhan zhian mian and other stuff. Easy to eat and tasty food. Think that would fly?
Step 1: Partner with an existing pub.
Step 2: Introduce some of these foods as specials to see how they go over first.
Step 3: "Localize" based on customer comments take notes. Survey the market.
Step 4: Open a pub based on this concept depending on how well steps 2 & 3 turn out.
My own personal bet on this: Could work, but a lot of people aren't going to know the food you are selling, so you'd need to educate them whcih is why I would try it with step 1 first.
But why do a western bar that features this food? I would go all out and make it a total theme bar, probably over the top, in your face Chinese styled. Hot waitresses in short qipus, make revolutionary style posters about beer, a ping-pong table instead of pool, rules for dice games everywere, kung-fu movies playing on big screens, baijiu toasts from the owner, etc.
Just think of all the crazy stuff you like in China, pack it insanely under one roof, add alcohol, and a catchy name like "Cultural Revolutions" or "Long Wang's" and kapow! You'd get at least a year due to crazy trend factors and maybe turn a profit.
I think it only takes time,just as more and more western foods will be introduced into China.
nevermind:
Well, I think in certain cities it would go over well. But, I wonder if people disassociate pubs and Chinese food so much that it would seem too strange.
Step 1: Partner with an existing pub.
Step 2: Introduce some of these foods as specials to see how they go over first.
Step 3: "Localize" based on customer comments take notes. Survey the market.
Step 4: Open a pub based on this concept depending on how well steps 2 & 3 turn out.
My own personal bet on this: Could work, but a lot of people aren't going to know the food you are selling, so you'd need to educate them whcih is why I would try it with step 1 first.
But why do a western bar that features this food? I would go all out and make it a total theme bar, probably over the top, in your face Chinese styled. Hot waitresses in short qipus, make revolutionary style posters about beer, a ping-pong table instead of pool, rules for dice games everywere, kung-fu movies playing on big screens, baijiu toasts from the owner, etc.
Just think of all the crazy stuff you like in China, pack it insanely under one roof, add alcohol, and a catchy name like "Cultural Revolutions" or "Long Wang's" and kapow! You'd get at least a year due to crazy trend factors and maybe turn a profit.
Sound business advice, Mr. Tibbles, for sure, but it would depend upon
"the home market" and
I am not sure which country nor what city the OP is envisaging. Locale surely might be a determining factor.
