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Q: What is the new craze for microbreweries?
Why is everyone constantly wanting to go for a drink at a microbrewery? I feel like this is a new thing but maybe it is because I've been living in Kunming for too long. I move to Beijing and its all everyone talks about. Are they actually any good? can you tell the difference between batches?
What do we think the next craze will be? 'deconstructed cocktails'?
Probably because nearly all Chinese beers are...well...crap! So home brewing and microbreweries is always going to be an improvement. The home brewed stuff I have had here is pretty good but I am using Chinese beer as a comparison.
Try a couple - see what you think.
Well - apart from the fact that Beijing (and most "international" cities) is obsessed with the latest fads and fashions - the local mass produced beers are crappy, as they use a chemical process to artificially speed up the fermentation, and imported beers get boring.
I'd put the craze due 80% to following the latest fad (since it's Beijing) and 20% due to the microbreweries actually producing a superior quality beer. Actually this trend of microbreweries goes on internationally; I read that Germans are now purchasing larger and larger amounts of American microbrewery beer every year, and favoring it over their own beer.
