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Posts: 9

Governor

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Q: Why do the Chinese confuse “well-advertised” with “famous”?

12 years 41 weeks ago in  Teaching & Learning - Guangzhou

 
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Posts: 363

Shifu

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well, famous means something is widely know. so if something is well advertised it means its well known, if its well known it is famous

like coca cola, super well advertised. super famous

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12 years 41 weeks ago
 
Posts: 960

Shifu

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Same as everywhere. Thats why advertising rakes in the big $$$$. Hell advertising managed to convince every women in the world that not only is a small sparkleing rock worth a hell of a lot of $$$$ but it somehow also proves by it's size and cost how much a man loves them. So dont try to pay out on China about this one. Lots of Western people think Paris Hilton is famous.

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12 years 41 weeks ago
 
Posts: 1076

Emperor

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Another thing to consider is that some brands that have a "famous" name but are not doing so well in other markets refocus their energy on China.

Best example of this I can think of is Buick.

Have you seen Buicks here in China? ULTRA-LUXURY cars. Why? Back when people in the US also thought highly of Buicks, the Chinese first heard of them. When in the US they moved production of Buicks to "average" cars, well, no one in China got the memo in the 1970s.

Buick was failing in the US, so they refocused on making luxury cars in China where the name still has prestige. And now, a Buick here is on par with a similar model BMW or Mercedes.

They're "famous" here, NOT well advertised, and a totally different product (except for the name).

So basically, while some things are well advertised, they might be famous in China for other reasons than you think.

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12 years 41 weeks ago
 
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