The design aesthetic is different for a lot of things, not just clothes.

I hated clothes shopping in China. I desperately needed clothes when I lived there and I could never  find anything I wanted to buy (and that's before you even start on the different-body-shape thing). 

I think the big problem for us shopping in China is that the cultural focus is on looking cute, especially for younger women. Most of the clothes designs reflect this; 'cute' patterns, 'cute' ruffles and bows and crap, 'cute' pastel colours. It suits them very well, I must say, but there was no freaking chance of me wearing ruffles and bows.

We in the west usually try to project a more personalised image through our clothes - and different women aim for different effects, I might aim to look sophisticated, you might be a bit of a goth, another girl might be a fashion-addict. The range of clothes you can buy in Sydney or Vancouver or London reflects the higher diversity of women's clothing tastes. 

 

1. maybe different, just different...
2. because They just love already famous brands and designers (face)?

To be blatantly sexist for a moment, I like (most) of the women just as they are, they like to dress to show their best aspect, (usually their small frame and legs).

However, I do wish they would wear more traditional clothes more often, I honestly find very little as sexy as a slender Chinese lady in a Qi Pao or Cheong Sam, and they don't have to be formal, shorter lengths (of the Cheong Sam especially) are really attractive.

  Well you don't have to look so very far back in Chinese history to find a time when such forms of personal expression as fashion were practically outlawed. In fact the arrested development of China's popular culture in general, in terms of music, the arts, fashion, etc, still has it's roots embedded firmly in this earlier repression. Viewed in this light the fashion industry has come a long way.