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Q: People a little obsessive over luxury brands here?
Everyone likes to show off to some degree, and everyone likes quality products, but the importance of luxury goods here is honestly unreal.
From the queues of Chinese outside LV stores in Paris to the ones in the States at Burberry stores, it just seems completely over the top.
My Chinese ex kept telling me how 'later', when 'we had more money', I'd buy her a Cartier watch. She couldn't tell me what was so special about the brand, or what design in particular. Just had to be Cartier.
Is this the common status thing, or is it because these are foreign brands?
Some Chinese people do fashion tourism by going to the big fashion meccas just to buy LV, Prada, Versace or other big names just to say and brag they bought it from these places and it is ridiculous.
My wife cousin is obsessed with big names when we go back to Australia she is can you buy this and buy that knowing that she can buy it in China.
Thinking is if you have the big brand names you are showing your status to everyone.
Face+years of denial of the ability to buy+growing number of consumers with relative wealth+little logical thought=marketer's and advertiser's dream.
China is the perfect storm when it comes to selling products where the price has little to do with the cost of manufacture and much to do with the money spent on advertisement, celebrity endorsement and product placement.
Mr_spoon:
Stick "FRANCE" on anything and it'll sell like hot buns. Hundreds of Euros a piece hot buns, that is.
not a little, chinese hugely obsessive with those famous luxury band. like LV,Hermes,Vacheron Constantin, Jean Martell. chinese etc. rich men crazy about these. they don't care what they use this luxury to do, they only want common people know they can afford these luxury.
nevermind:
How does a normal Chinese person deal with this kind of nonsense?
icerock:
common people don't know how to do, we only discuss this phenomenon with each other. but if the richer action too exaggerate like a few days before a private miner boss spend 70 million yuan for his daughter wedding. that real ignite the anger fire in people heart. medias and citizen criticize this man too extravagant in public and the government ask the others rich men should not do thing like this miner boss.
